Datenschutzerklärung

DATA PROTECTION DECLARATION

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data includes all data that can be used to identify you personally.

1.2 The responsible party for data processing on this website in accordance with the General Data Protection Regulation (GDPR) is Lavar Nior. The responsible entity is the natural or legal person that alone or jointly with others determines the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser’s address bar. 

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website for informational purposes only, i.e., if you do not register or provide us with information in any other way, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data that is technically necessary for us to display the website to you:

The website you visited...

Date and time of access Amount of data sent in bytes Source/reference from which you accessed the page Browser used Operating system used IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. There will be no disclosure or other use of the data. However, we reserve the right to review the server log files subsequently if there are concrete indications of unlawful use.

 3) COOKIES

To make your visit to our website more attractive and to enable the use of certain features, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser during your next visit (persistent cookies). When cookies are set, they collect and process certain user information, such as browser and location data as well as IP address values, to varying extents.

Some cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is processed by individual cookies we implement, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the performance of the contract or, according to Art. 6 (1) (f) GDPR, to safeguard our legitimate interests in achieving the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

We may collaborate with advertising partners who help us make our online offerings more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive during your visit to our website (third-party cookies). If we work with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in the following paragraphs.

Please note that you can configure your browser to be informed about the setting of cookies and to decide individually on their acceptance, or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for the respective browsers at the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US

In the context of contacting us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form can be seen from the respective contact form. This data is stored and used solely for the purpose of responding to your inquiry or for contacting you and the associated technical administration. The legal basis for data processing is our legitimate interest in responding to your inquiry in accordance with Art. 6 (1) (f) GDPR. If your contact aims at concluding a contract, then an additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted after your inquiry has been conclusively processed, provided that it can be inferred from the circumstances that the matter has been finally clarified and that there are no legal retention obligations to the contrary.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6 (1) (b) GDPR, personal data is further collected and processed when you provide it to us for the performance of a contract or when opening a customer account. The data collected is apparent from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the aforementioned address of the responsible party. We store and use the data you provide for contract processing. After the complete execution of the contract or deletion of your customer account, your data will be blocked with respect to tax and commercial law retention periods and deleted after these periods expire, unless you have expressly consented to further use of your data or we have reserved the right to further data use permitted by law, of which we will inform you below.

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Subscription to our Email Newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter after you have explicitly confirmed that you agree to receive the newsletter. We will then send you a confirmation email, asking you to confirm your wish to receive newsletters by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. When you sign up for the newsletter, we store your IP address recorded by the Internet Service Provider (ISP) as well as the date and time of your registration to track any potential misuse of your email address at a later date. The data collected during your newsletter registration will be used solely for the purposes of advertising through the newsletter. You can unsubscribe from the newsletter at any time via the designated link in the newsletter or by sending a corresponding message to the responsible party mentioned at the beginning. After unsubscribing, your email address will be promptly deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond that, which is permitted by law and which we inform you about in this declaration.

6.2 Sending the Email Newsletter to Existing Customers

If you provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services from our range via email. For this, we do not need to obtain separate consent from you. The data processing is carried out solely based on our legitimate interest in personalized direct marketing in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with future effect by notifying the responsible party mentioned at the beginning. For this, you will only incur transmission costs according to basic tariffs. After we receive your objection, the use of your email address for advertising purposes will be promptly discontinued.

7) DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data we collect is shared with the transport company commissioned with the delivery as far as necessary for the delivery of the goods. Your payment data will be shared with the bank involved in payment processing, as far as required for payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the data transfer is Art. 6 (1) (b) GDPR.

7.2 Use of Payment Service Providers

  • PayPal
    When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – “purchase on account” or “installment payment” via PayPal, we will transfer your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”) as part of the payment processing. The transfer is carried out in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for the payment processing.

    PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – “purchase on account” or “installment payment” via PayPal. For this purpose, your payment data may be shared with credit agencies in accordance with Art. 6 (1) (f) GDPR based on PayPal’s legitimate interest in determining your creditworthiness. The result of the credit check regarding the statistical probability of payment default is used by PayPal for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, among other things, but is not limited to, address data. For further data protection information, including information about the credit agencies used, please refer to PayPal's privacy policy: PayPal Privacy Policy. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data to the extent necessary for contract-compliant payment processing.

 

8) CONTACTING US FOR REVIEW REMINDERS

Own Review Reminder (not sent through a customer review system)

We use your email address to remind you once to provide a review of your order for the review system we use, provided you have given us your explicit consent in accordance with Art. 6 (1) (a) GDPR during or after your order. You can withdraw your consent at any time by sending a message to the data processing responsible party.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution
Special additional customs clearance costs and/or import duties are not included in the price and are borne by the customer.

Our website uses so-called social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).

To enhance the protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins, but rather through an HTML link. This integration ensures that when you visit a page of our website that contains such buttons, no connection to Facebook’s servers is established yet. When you click on the button, a new browser window opens and calls the Facebook page, where you can interact with the plugins (possibly after entering your login details).

Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection, further processing and use of data by Facebook, as well as your rights and settings options for protecting your privacy, please refer to Facebook’s privacy policy: Facebook Privacy Policy.

9.2 Google+ Plugins as Shariff Solution

Our website uses so-called social plugins (“plugins”) from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

To enhance the protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins, but rather through an HTML link. This integration ensures that when you visit a page of our website containing such buttons, no connection to Google+’s servers is established yet. When you click on the button, a new browser window opens and calls the Google+ page, where you can interact with the plugins (possibly after entering your login details).

Google LLC, based in the USA, is certified under the US-EU Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection, further processing and use of data by Google, as well as your rights and settings options for protecting your privacy, please refer to Google’s privacy policy: Google Privacy Policy.

9.3 Instagram Plugin as Shariff Solution

Our website uses so-called social plugins (“plugins”) from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).

To enhance the protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins, but rather through an HTML link. This integration ensures that when you visit a page of our website that contains such buttons, no connection to Instagram’s servers is established yet. When you click on the button, a new browser window opens and calls the Instagram page, where you can interact with the plugins (possibly after entering your login details).

Instagram LLC, based in the USA, is certified under the US-EU Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection, further processing and use of data by Instagram, as well as your rights and settings options for protecting your privacy, please refer to Instagram’s privacy policy: Instagram Privacy Policy.

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to serve relevant ads to users, improve campaign performance reports, and prevent users from seeing the same ads multiple times. Google captures which ads are displayed in which browser via a cookie ID, thus preventing repeated display. The processing is based on our legitimate interest in the optimal marketing of our website according to Art. 6 (1) (f) GDPR.

Additionally, DoubleClick can capture so-called conversions related to ad requests via cookie IDs. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website using the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google's servers. We have no influence over the extent and further use of the data collected by Google through the use of this tool and therefore inform you according to our current knowledge: By integrating DoubleClick, Google is informed that you have accessed the corresponding part of our online presence or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or are not logged in, it is possible that the provider obtains and stores your IP address.

If you wish to opt-out of this tracking procedure, you can disable cookies for conversion tracking by configuring your browser to block cookies from the domain www.googleadservices.com (https://www.google.de/settings/ads). However, this setting will be deleted if you delete your cookies. Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn about cookies and manage your settings. Finally, you can set your browser to inform you about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for specific cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For more information about DoubleClick by Google’s data protection policies, please visit: Google Privacy Policy.

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use Google AdWords to attract attention to our attractive offers on external websites using advertisements (so-called Google AdWords). We can determine how successful individual advertising measures are in relation to the data from the advertising campaigns. We aim to show you ads that are of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an AdWords ad displayed by Google. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits specific pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. Cookies cannot be tracked across the websites of AdWords customers. The information obtained through the conversion cookie is used to create conversion statistics for AdWords customers who opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that would allow for personal identification of users. If you do not wish to participate in tracking, you can block this usage by disabling the Google conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6 (1) (f) GDPR.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For more information about Google’s data protection policies, please visit: Google Privacy Policy.

You can permanently disable cookies for ad settings by preventing them through a corresponding setting in your browser software or by downloading and installing the browser plug-in available at the following link: Google Ads Plugin.

Please note that certain functions of this website may not be available or only limited if you have disabled the use of cookies.

11) WEB ANALYSIS SERVICES

Google (Universal) Analytics

This website uses Google Analytics, a web analysis service from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and allow for the analysis of your use of the website. The information generated by the cookie about your use of this website (including the truncated IP address) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures the anonymization of the IP address by truncation and excludes direct personal reference. Your IP address will be truncated by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. In these exceptional cases, this processing occurs in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide additional services related to website and internet usage. The IP address transmitted by your browser within the framework of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that you may not be able to use all features of this website to their full extent in this case. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: Google Analytics Opt-Out.

Alternatively, instead of the browser plugin or within mobile device browsers, please click the following link to set an opt-out cookie that will prevent future collection by Google Analytics on this website (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Disable Google Analytics.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out using a user ID. When a page is accessed for the first time, a unique, permanent, and anonymized ID is assigned to the user, which is set across devices. This allows interaction data from various devices and different sessions to be assigned to a single user. The user ID does not contain personal data and does not transmit such data to Google.

You can object to the collection and storage of data via the user ID at any time with future effect. To do this, you must deactivate Google Analytics on all systems you use, for example in another browser or on your mobile device.

You can deactivate it using a browser plugin from Google (Google Analytics Opt-Out). Alternatively, instead of the browser plugin or within mobile device browsers, please click the following link to set an opt-out cookie that will prevent future collection by Google Analytics on this website (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Disable Google Analytics.

Further information on Universal Analytics can be found here: Universal Analytics Support.

12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING

Facebook Custom Audience via Pixel Method

This website uses the “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). If explicit consent is given, this allows for the tracking of user behavior after they have viewed or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.

The collected data is anonymous to us, meaning it does not provide us with insights into the identity of users. However, the data is stored and processed by Facebook, allowing it to connect to the respective user profile and use the data for its own advertising purposes, in accordance with the Facebook data usage policy (Facebook Privacy Policy).

You can allow Facebook and its partners to display advertisements on and off Facebook. To this end, a cookie may also be stored on your computer. These processing activities only occur upon explicit consent according to Art. 6 (1) (a) GDPR.

Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, please ask your guardians for permission.

Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

To deactivate the use of cookies on your computer, you can configure your internet browser so that no cookies are stored on your computer in the future or that cookies already stored are deleted. However, disabling all cookies may lead to some functions on our internet pages not being able to be executed. You can also deactivate the use of cookies by third parties like Facebook at the following website of the Digital Advertising Alliance: Digital Advertising Alliance.

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID based on the pages you have visited. The processing is based on our legitimate interest in the optimal marketing of our website according to Art. 6 (1) (f) GDPR.

Further data processing only takes place if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google uses your data along with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked with Google Analytics data by Google to form target groups.

You can permanently disable cookies for ad preferences by downloading and installing the browser plugin available at the following link: Google Ads Plugin. Alternatively, you can inform yourself about cookie settings at the Digital Advertising Alliance at Digital Advertising Alliance and make settings there. Finally, you can configure your browser to notify you about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for specific cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For further information and the privacy policies regarding advertising and Google, please see: Google Ads Privacy Policy.

13) RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive rights regarding the processing of your personal data (rights of access and intervention) against the controller, which we inform you about below:

  • Right of Access according to Art. 15 GDPR: You have the right to request information about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been disclosed or will be disclosed, the planned storage duration or the criteria for determining the storage duration, the existence of a right to rectification, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the source of your data if it was not collected from you, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the significance and intended consequences of such processing, as well as your right to be informed about the guarantees pursuant to Art. 46 GDPR when your data is transferred to third countries.

  • Right to Rectification according to Art. 16 GDPR: You have the right to immediate rectification of incorrect data concerning you and/or completion of your incomplete data stored with us.

  • Right to Deletion according to Art. 17 GDPR: You have the right to request the deletion of your personal data if the conditions of Art. 17 (1) GDPR are met. However, this right does not exist particularly if the processing is necessary for exercising the right to freedom of expression and information, for fulfilling a legal obligation, for reasons of public interest, or for the assertion, exercise, or defense of legal claims.

  • Right to Restriction of Processing according to Art. 18 GDPR: You have the right to request the restriction of processing your personal data as long as the accuracy of your data disputed by you is being verified, if you reject the deletion of your data due to unlawful processing and instead request the restriction of processing your data, if you need your data for the assertion, exercise, or defense of legal claims after we no longer need it for the purposes of processing, or if you have lodged an objection on grounds relating to your particular situation, as long as it has not yet been established whether our legitimate grounds override yours.

  • Right to Notification according to Art. 19 GDPR: If you have asserted the right to rectification, deletion, or restriction of processing against the controller, they are obliged to notify all recipients to whom your personal data has been disclosed of this rectification or deletion of data or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

  • Right to Data Portability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller, where technically feasible.

  • Right to Withdraw Consent according to Art. 7 (3) GDPR: You have the right to withdraw your consent to the processing of data at any time with future effect. In the event of withdrawal, we will immediately delete the affected data unless further processing can be based on a legal basis for processing without consent. The legality of the processing based on consent prior to the withdrawal is not affected by the withdrawal.

  • Right to Complaint according to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your residence, your workplace, or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCING OF INTERESTS DUE TO OUR PREPONDERANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, WITH FUTURE EFFECT.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES AT ANY TIME. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax law retention periods). After the expiration of the period, the corresponding data is routinely deleted, unless it is no longer required for contract fulfillment or the initiation of a contract and/or we have no legitimate interest in further storage.